Ira Gershkoff is currently Managing Partner at Phoenix2000 Group LLC.  He has more than 25 years focused on strategic and operational information systems in the transportation industry. His proven track record analyzing complex business processes, together with experience as a line manager has given special insight into the people, process, and systems issues that must be in place to have a successful corporate transformation-at any level from saving a few percent on office supplies to radically restructuring operations.

Prior to joining Phoenix2000, Ira served as Vice President and Chief Information Officer at Polar Air Cargo, a $350 million transportation company. As CIO, he led the successful transition of the company to a new Enterprise Resource Planning system (JD Edwards).  He also worked in several capacities within the passenger airline industry over an 18-year period, including both United Airlines and American Airlines.   At Sabre Inc., Ira was Vice President in the Product Development, Research, and Consulting areas. He managed the development of the company's flight operations applications, as well as directed a number of high-level consulting projects for airlines around the world, focusing on operational issues that could quickly add bottom-line value.

In addition to his executive responsibilities, Ira has written numerous technical papers and trade magazine articles over the years. Most recently, "Cutover-Out with the Old, In with the New" explores challenges involved in replacing one set of systems or procedures with another. His most popular work, however, is non-technical: The Boston Driver's Handbook describes every known technique for taking advantage of clueless fellow motorists in order to get one car ahead in the traffic stream. This seminal work has sold more than 65,000 copies in 14 printings.

Ira’s areas of in-depth expertise include transportation management, logistics, operations research, statistical analysis, and optimization techniques. His professional affiliations include the Institute for Operations Research and the Management Sciences (INFORMS). He is a frequent speaker at both information technology and transportation industry conferences.

You can email Ira at Ira.Gershkoff@phoenix200group.com